Alex Newton is a freelance industrial designer currently designing for local clients. In his free time he designs bicycles, the simple communication of information, and is fascinated with performance systems in near perfect symbiosis with efficiency.

Thursday, November 12, 2009

glorification of craftsmanship, process

In the development of a product so many aspects of the initial prototype are lost in mass production. I am interested in the journey or process to make something, specifically the glorification of bicycle craftsmanship. This is an exploration in, honest manufacturing, showcasing the depth of assembly, and provocative skeletal aesthetics.

alex

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I am an Industrial Designer. I love time on two wheels.